AN OPEN LETTER TO THOSE IN THE VAPE INDUSTRY WHO HAVE MARKETED THEIR PRODUCTS DIRECTLY TO CHILDREN
To paraphrase Beto O’Rourke, “Hell yes, we are coming for you.” Your greed has overcome your morals, ethics, and consciences. You have taken a play out of “big tobacco’s” playbooks and decided to get an entire generation hooked on your addictive poisons. While the government uses legislation and statutes to quash your predatory practices, plaintiffs’ lawyers will be hitting you in the only place you care about… your bank accounts. Ask Purdue Pharma, the maker of OxyContin, how it feels to be in the defendant’s chair in such lawsuits.
While your products may have positive attributes with actual tobacco smokers who are trying to quit, you knew there was little money in targeting only those who could actually benefit from your e-cigarettes. So, you decided to create a new, and much larger, group of consumers – our country’s teenagers. Sound familiar? It should. It’s what Purdue Pharma did with OxyContin. Purdue Pharma had a product that had benefit for those few patients with truly intractable pain. OxyContin was a life changer for such patients when used properly and in the right patient. OxyContin has true and measurable benefits. However, there were not enough of those patients to make this addictive drug into a multi-billion dollar market for Purdue Pharma. Seeing the potential in getting just about any patient with pain hooked on OxyContin, the opioid manufacturers and distributors promoted the campaign to make “Pain” the “Fifth Vital Sign.” This campaign was incredibly successful and opened addictive opioids like OxyContin to patients who did not have any medical need for it. You are doing the same thing.
You are putting profit ahead of lives, and it’s disgusting. What you are doing is indefensible. You need to be held accountable and be disgorged of your profits. Your profits should be used to compensate the people that have become addicted to your products, the people who have developed lung disease in just a few months after using your products, and the families of those that you have killed with your products.
And… as I end most of my posts (rants or tirades)…
TO THE VICTIMS OF THE VAPE INDUSTRY: If you are 25 YEARS OR YOUNGER and ADDICTED to a JUUL device, you may be entitled to compensation. If your first experience with nicotine was through a Juul device and you are now addicted, you should know about the following lawsuit: Bradley Colgate, et al. v. Juul Labs, Inc., et al. (Case MDL No. 2913). Treating this case, and other similar cases, like it does with many “mass torts / multidistrict litigation” cases, the federal court system has consolidated the cases into one courtroom, and that courtroom is in the United Stated District Court for Northern California. With this development, I believe that things have taken a major, and positive, turn for the victims of the vape and e-cigarette industries.
My name is Paul J. Molinaro, M.D., J.D., and I am a California physician and attorney. If you live in California and are addicted to e-cigarettes or vaping, please call me for a free / no-obligation consultation. I want to hear your story, and I want to tell it to a judge.
* The above text may be considered an ad from a California law firm.
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