“This is not going to go away anytime soon and competition will have a field day,” Smith warned in an email. “Major damage control offensive needs to start to educate the reps and surgeons UPFRONT that they will see BLUE shit and it is OK. This is why I wanted to launch TVT-O in clear!!!!” (https://fida-advocate.blogspot.com/2014/05/dallas-observer-ethicon-and-blue-shit.html).
Well, it was NOT okay… far from it!